The Cross-Border Bra Crisis - Are We Going to Have to Wear Hockey Jockstraps?
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đ Picture this: Youâre standing in front of your underwear drawer, clutching your favourite ENELL SPORTS bra like itâs a Timmyâs double-double on a Monday morning â pure survival gear. âď¸
Now, imagine a world where that bra couldnât make it across the border thanks to tariffs, boycotts, and enough political nonsense to make even your most underwired bra feel comfortable.
Welcome to the Cross-Border Bra Crisis, my friends â a story of boobs, borders, and bureaucratic buffoonery.
Tariffs, Boycotts & Boobageddon
Turns out, when countries start slapping tariffs on each other like a couple of drunk uncles at a wedding, itâs not just the big corporations that feel it. Itâs devastating for small businesses â like ENELL and SPORTSBRA.CA â and you know whoâs going to pay the real price?
đ Our boobs.
No ENELL SPORTS bras crossing the border means Canadian girls will be bouncing their way through horseback riding lessons, fitness classes, and Zumba sessions like a couple of caffeinated beavers. đ¨đŚ
Without ENELLâs legendary lockdown, itâs only a matter of time before weâre forced to consider⌠drastic measures â like sewing together a couple of hockey jockstraps. đ
Thatâs right â the closest thing to high-impact support made in Canada is a jockstrap. Can you imagine tucking the twins into something designed to protect an entirely different set of equipment? đł

ďťżAnd don't forget about the other besties in your world...Your BRAS!
A Sports Bra Is the Best Friend You Didnât Know You Needed
đ Always has your back (and front) â No bouncing, no slipping, just unwavering support.
đ Tells the truth â If it doesnât fit, it lets you know immediately.
đ Holds it together â Whether itâs a workout or a life crisis, it keeps things in place.
Show Your Sports Bra Some Love
⨠Hand wash when you can â Or at least donât toss it in the dryer like an animal.
⨠Rotate regularly â Give it a break so it lasts longer.
⨠Know when to let go â If itâs stretched out, say goodbye and upgrade.
Galentineâs Day: A Toast to Support
Whether youâre celebrating over lunch, between meetings, or planning a night out, take a moment to appreciate your besties and your favourite sports bras. Because a good friend and a great bra both keep you lifted, supported, and ready to take on the world.
Now go forth, spread the love, and maybe even treat yourself to a new sports bra.
Happy Galentineâs Day!
Brigitte,
Your Bra Boss Of CanadađđĽ
Need the best bra for your bust? Head over to our e-Fitting Quiz
At sportsbras.ca, we give you less bounce for your buckâwhether you're an A-cup or an H-cup, we've got your back (and your front)!
Iâm on a mission to support Canadian women from Dildo, Newfoundland, to Spuzzum, British Columbia. Thatâs why I created my online eFitting Quizâto make finding the perfect bra not only easy but fun! We offer free in-person and online fittings, free shipping, and the best sports bras in Canada, I promise to keep things upliftingâliterally and figuratively! đ
Brigitte Lessard,
Bra Boss of Canada
Lifting Canadaâs spiritsâand everything elseâcoast to coast!


