Bras | Biceps | Bites | Humour | And More

How World Wars Revolutionized Women’s Lives: From Corsets to Bras and the Rise of Sliced Bread In this insightful Remembrance Day post, we explore how World Wars I and II led to unexpected changes in women’s everyday lives, even influencing essentials like bras and sliced bread. During WWI, the U.S. War Industries Board urged women to abandon steel-reinforced corsets to conserve metal, freeing up enough to build two battleships! This shift introduced bras as a lightweight, liberating alternative. Meanwhile, Canadian “Bluebirds”—military nurses—found bras practical and empowering, as they served on the front lines in grueling conditions. After the war, pre-sliced bread became a game-changer in kitchens everywhere, until WWII rationing briefly banned it. These everyday innovations symbolized a new era of freedom, efficiency, and resilience for women. As we honor those who sacrificed for our freedoms, this post reflects on how world wars shaped modern conveniences, empowering women with newfound independence.

Alright, confession time: the thought of going braless? 😱 Downright spooky for us well-endowed ladies. It’s like one of those classic Halloween fears – spiders 🕷️, haunted houses, or running out of chocolate. But, turns out, there’s a little magic in ditching the bra for a night – and some unexpected treats 🍬 to go along with the trick. Going braless may sound like a breeze for some, but if you’re packing a little extra up top, it can feel like you’re unleashing two wild ghosts 👻👻 under that sweater. And while I'm not here to claim it's a fear-free experience (especially when stairs get involved 👀), I recently came across a book called Dressed to Kill 📚 that had me rethinking the entire support system, so to speak. In this book, authors Sydney Ross Singer and Soma Grismaijer reveal some eerie facts 👀: wearing bras too often could affect our breast health due to restricted lymphatic drainage. This isn’t to say bras are the enemy, but it does add a little intrigue to the whole “take a breather” idea.

I just got back from Montana, where Renelle and I made history by launching NAFTA—North American Free Ta-Tas Agreement. Free movement, zero sagging, and all the support we deserve! 🇨🇦🇺🇸 The "Boob Trade Deal" is officially in place, and let’s just say, it’s tighter than anything coming from Washington or Ottawa. There’s even buzz that Renelle and I should run for office. I mean, if we can tackle saggy boobs, we can definitely handle sagging leadership. Trump? Trudeau? Time to lift and separate, boys! We’re bringing a whole new level of support where it’s desperately needed. Now, let’s talk about the real star here: ENELL. Renelle created this game-changing bra back in 1993 because she was fed up with sports bras that didn’t cut it. Whether it was for running, lifting, or just keeping it together during a busy day, there wasn’t a single bra out there that offered the level of support she needed for her fuller bust—so she created one herself! And let me tell you, this isn’t just any bra; it’s a full-on boob fortress. With a front-closure design, wide straps, and a compression fit, ENELL locks everything in place, no matter what activity you’re doing. No bounce, no sagging, just pure comfort and rock-solid support.

Alright, let’s cut to the chase: your boobs need support , and not just the emotional kind. Whether you’re doing yoga, CrossFit, or the kind of cardio that’s mostly running late for brunch, your girls deserve the best. So let's break down the three types of sports bras out there and figure out which one’s your perfect boob buddy. Ready? Let’s bounce... or rather, not bounce.

Hey Girl, as the proud owner of sportsbras.ca and a former tennis fanatic (who’s now rocking four knee surgeries—yay me!), I’ve ditched the tennis racquet for a pickleball paddle, and let me tell you, I’m OBSESSED! If you haven’t hopped on the pickleball train yet, here’s why you should—it’s a total blast, easy on the body, and comes with a side of belly laughs. Oh, and speaking of support, the right sports bra is key because, well, the girls need to stay in place while you’re smashing it on the court! A Quick Pickleball History (No, There Are No Pickles Involved) Believe it or not, pickleball wasn’t created by a jar of dill pickles. It started in the 1960s when a few creative dads in Washington decided to mix tennis, ping-pong, and badminton into a whole new game. The result? A sport that’s grown into one of the fastest-growing fitness crazes in North America. (Thanks, dads!) Why Pickleball is a Smash Hit (Especially When You’re 59 with Dodgy Knees) Gentler on the Joints: After my knee surgeries, tennis started feeling like a full-contact sport with the floor, so I made the switch to pickleball. Less running, fewer aches, and a lot more fun! I can play for hours without needing an ice bath afterward. And I can focus on my game instead of... you know, adjusting the "assets" mid-serve! Sneaky Fitness: Pickleball is like the ninja of workouts—you’re having so much fun, you don’t even realize you’re working up a sweat. It gets your core, arms, legs, and posture all in check without the “ugh, I’m exercising” vibe. Plus, I’m convinced it’s 90% laughter, 10% actual gameplay. Social Butterfly Vibes: The real magic of pickleball? The people! Whether you’re rallying with old friends or meeting new ones, the game is packed with good vibes and even better jokes. Honestly, it’s way easier to crack jokes about "boob bounce" when you’ve got a crew who gets it! The Secret to Success (Spoiler: It's Your Bra) Now, let’s talk bounce—no, not the ball! Pickleball might be low-impact, but you still need the right gear. That’s why I swear by my ENELL Bra. It keeps everything in place, gives me that posture boost, and lets me serve, smash, and joke around without any "booby distractions." Ready to Join the Pickleball Craze? Pickleball isn’t just a sport; it’s a lifestyle—one full of fitness, fun, and all the belly laughs you can handle. So, grab your paddle, strap in (literally), and get ready to have a ball. The court’s waiting for you! 

Hey Girl, Is your go to shopping, Amazon? I mean sure, I get it, Amazon is our best friend—fast, easy, and full of options, I'm not gonna lie...I love them... BUT while you're filling that virtual cart, don't forget about the small businesses that keep our communities buzzing. Supporting them is like giving a big high-five to your neighborhood, and it feels pretty darn good! Here are three fun ways to show your love for the little guys (and gals): 1. Shop Local and Feel Like a Hero Skip the mega-mart for a day and swing by your local shops. Whether it’s grabbing your morning brew or picking up a cute new outfit, every dollar spent locally helps keep the community strong. Plus, you get to feel like a superhero, saving the day one purchase at a time! 2. Be Their Social Media Hype Person Small businesses need all the love they can get online. So, like, comment, share, and leave glowing reviews. Your thumbs-up might be just what they need to hit the big time—or at least make it to tomorrow! If you love us, why not give us a Google Review - yeap being self-serving here! 😬 3. Spread the Love with a Recommendation Found a hidden gem? Don’t keep it to yourself—tell your friends, your family, and even that chatty neighbor! Word of mouth is marketing gold for small businesses, so spread the love and help them grow.  So next time you’re shopping, think about where your dollars go and give some love to the little guys that make our communities so special.

COURAGE...What I learned from sports

Oh my gosh Valued Customer , what a journey it's been! From the icy rinks to the bustling internet superhighway, I've had the immense pleasure of supporting you, the incredible women of Canada, like a trusty sports bra since 1999. This July, we're not just marking a quarter-century of business; we're celebrating a legacy of innovation, empowerment, and yes, even a few humorous mishaps along the way (who could forget the 'Boob Mobile'?). Twenty-five years ago, Danielle Goyette, Kim Rowat, and I opened DANBRIKIE SPORTS out of a vibrant, bright yellow store in Calgary. The name, a quirky blend of our first names, was a lesson in branding all on its own. It taught me the power of simplicity, leading to my direct and clear SPORTSBRAS.CA. Now, there's no confusion about where to find the best sports bras online! Remember that wild morning in 2001 when a truck crashed into our store for a "smash and grab"? Or when we transitioned from a physical shop to dominate the online world, making it super easy for you to shop for sports bras with just a click? We’ve always been about breaking barriers to bring you the best. Our adventure also included launching the "Boob Mobile," creating the e-fitting quiz to ensure you find the perfect fit from home, and sharing countless tales of entrepreneurship—sprinkled with laughs from my stand-up comedy gigs! As we celebrate 25 fabulous years this month, we are taking this opportunity to reflect on all the milestones and the wonderful support we've received from you all. At SPORTSBRAS.CA, we're all about providing great support with a dose of laughter. Here’s to many more years of uplifting experiences together! Thank you for sticking with us through thick and thin (and every bounce along the way!). Your continued support means the world to me. Here's to providing unmatched comfort and support, peppered with a bit of humor—because who says shopping for a sports bra can’t be fun? For our full story and pictures, head over to www.sportsbras.ca/about. Cheers to 25 years, and remember: at SPORTSBRAS.CA, you get less bounce for your buck! 😄💖 With all my gratitude, Brigitte Lessard, Founder #SPORTSBRASCA25 

For those well-endowed, you know what I mean—elbows over the boobs or under the boobs when you swing that golf club! Hi, Brigitte here, the founder of SPORTSBRAS.CA, and I think golf can be the ultimate playground. It's the perfect mix of fun, fitness, and friendships, but let’s face it, it also comes with its unique challenges, especially when you're well-equipped up top. Imagine this: me and my besties on a sunny day, strolling down the green, sharing laughs, light competition, and a few unintended landscaping attempts. It’s like a walking picnic with a side of comedy. Celebrating a perfect shot is a blast, but laughing at a spectacularly missed putt? Even better. Every hole is a new adventure. And if you're a beginner, here's a little secret to truly enjoy a fun golf day, you need TWO THINGS. - ONE - the right friends 💁‍♀️. Yes, that's right! Leave behind that friend who throws her club around because she's missed a shot (we've all seen her in action 😧). - Ain't nobody got time for that! - TWO - The right SPORTS BRA. Make sure you have your most supportive buddy right next to your boobs. Yes, I’m talking about your bra! 👙 And that will take care of the classic over or under debate? I always wear my ENELL SPORTS bra when I golf. It’s like sending the "girls" on a staycation while I conquer the course. Believe me, it’s a game-changer. With the right bra, you’ll be set for a day of fun, laughter, and looking fabulously unbothered by gravity.