Galentine’s Day: Cheers to Your Boobs & Besties! It’s Galentine’s Day, and whether you’ve already had brunch or you’re counting down to happy hour, there’s still plenty of time to celebrate the incredible women in your life. Today is all about raising a mimosa (or a coffee, or whatever’s in that tumbler at your desk—we won’t judge) to the ride-or-dies who have been there through bad dates, questionable haircuts, and the sheer tragedy of a snapped bra strap in public. How to Celebrate Your Besties Right Now Your best friends are the ones who hype you up, pick you up, and call you out when necessary (like when you text your ex… again). They are your therapists, your karaoke partners, your late-night snack enablers, and the ones who remind you that you deserve the best—whether that’s love, success, or a well-fitted sports bra. So take a moment today to show them some love. Send them a message filled with inside jokes. Drop off a coffee to their office. Venmo them $5 for a treat. If you’ve got plans later, go big: bring flowers, make a toast, and remind them they are a gift to this world. And if you’re apart, plan a Galentine’s movie night for the weekend—complete with snacks, cocktails, and an over-the-top rom-com lineup. Friendship: The Love That Lasts We often put so much weight on romantic love, chasing butterflies and grand gestures, but let’s be real—our friendships are the true love stories. How many times have we cried over a breakup, only to be scooped up by the very friends who knew it wouldn’t last? While romance may come and go, friendships are the steady, unwavering presence in our lives, sticking with us through every high, low, and “what was I thinking?” moment. So today, let’s celebrate the relationships that truly stand the test of time—the ones built on laughter, loyalty, and a deep, unconditional love that no candlelit dinner could ever replace. Galentine’s Day: A Toast to Support 

Ever gone on a trip and realized you packed the wrong bras for that horseback riding adventure or pickleball match? Painful mistake!!! A friend of mine (we’ll call her Sarah to protect the unsupported) came back from a romantic getaway to Mexico with her boyfriend and immediately called me. Not to gush about the sunsets, the margaritas, or the dreamy beach walks—but to confess her massive packing mistake. Sarah had packed push-up bras for “nice vacation vibes” and ONE comfy pullover sports bra for lounging. She figured she was set. She figured wrong. Push-Up Perils & Pullover Problems The first disaster? Pickleball. Sarah and her boyfriend had a fun little couples competition planned at the resort courts, but what she didn’t plan for was her push-up bra trying to escape the match. “Brigitte, I swear my boobs were moving more than the ball,” she told me. “Every time I jumped or reached, I had to stop and fix them. It was NOT cute.” She finished the game—barely—but her boyfriend won, mostly because she was too busy readjusting. 🫣🎾 Then came the horseback riding excursion. 🐎 Sarah imagined herself riding along the beach, wind in her hair, looking like a movie star. Instead, she was bouncing uncontrollably, holding onto the saddle with one hand and her chest with the other. The pullover sports bra she thought would be comfy? Useless. Zero support. And the humidity made it cling to her skin like a wet swimsuit. By the end of the ride, she wasn’t feeling romantic—she was chafed, sweaty, and swearing she’d never leave the country without a good sports bra again. 😅🌴

Hey there, my lovely fellow Canadian women! Let me just start with a little disclaimer—there isn’t a snowball’s chance in hell (or a polar vortex) that I’ll ever go full Donald Trump and switch teams to the south. Nope, I’m proudly Canadian through and through, and my e-commerce business, sportsbras.ca, is all about YOU—the amazing, resilient, and supportive women of this great country. I know e-commerce sounds all techy and modern, but let me tell you—I’m bringing some good old-fashioned Canadian service to the game. If you’re in Calgary, don’t be surprised if you see me rocking up to your doorstep with your bra in hand, just like the milkman of days gone by (except with better support and zero chance of spoiling). Yes, your bra delivery might come with a big smile and maybe even a witty quip or two. Why? Because I believe every woman deserves the perfect fit and a bit of joy with her day! And let’s not forget—I bring laughter to the business too, just like my comedy trio Women Wit & Wisdom comedy show . After all, a good laugh is just as uplifting as a great bra! Why Canadian Women Are My Jam From the Maritimes to the Rockies, I’m here for you, ladies. Whether you’re horseback riding in Alberta, running along the shores of Nova Scotia, or power walking your way through a snowy morning in Montreal, I’ve got your back (and front). Supporting Canadian women isn’t just my business; it’s my mission. When you shop at sportsbras.ca, you’re supporting a local business that’s just as proud to call Canada home as you are.

New Year, New Booby-titude Let Them Be Boobs: Stop wasting your time on things you can't control

Bra-La-La-Larious Christmas Shopping Survival Guide 🎄 Let me just say it: I hate shopping. Not the casual, “Oh, it’s kind of annoying” kind of hate. No, I’m talking about full-blown mall rage. The parking lot battles, the overcrowded stores, and the never-ending Mariah Carey soundtrack—it's chaos. Why the Mall Feels Like a War Zone It starts the moment you arrive. Parking? Forget about it. There’s always that one person stalking you for your spot, or worse, someone who refuses to return their cart. Inside, it’s wall-to-wall people, endless lines, and that one store blasting holiday music so loudly it feels like a personal attack. The last time I braved a mall during the holidays, I got stuck in a stampede at the food court, clutching a soggy poutine while dodging a toddler wielding a sticky candy cane like a medieval weapon. Not exactly the holiday cheer I was hoping for. I left with a single sock (don’t ask), a mild case of claustrophobia, and a renewed vow to stick to online shopping. Turns out, I’m not alone. Did you know that over 50% of Canadians now do their Christmas shopping online ? Smart move, eh? Avoiding the mall means no tantrum-throwing toddlers, no awkward run-ins with people you barely remember from high school, and no battling for the last scented candle. And what about stock? You finally find the perfect gift, only to hear, “Sorry, we’re sold out,” or the dreaded, “You could try another location.” No thanks. It’s no wonder 75% of Canadians prefer online shopping to avoid the stress of in-person chaos. 

Today, we’re tackling a question many of you have likely pondered while clutching a price tag: Why are good sports bras so expensive? Are they woven with unicorn hair? Are they sprinkled with pixie dust? Spoiler alert: No. But the truth is just as magical when you dive into it. 1. The Science Behind the Support Let’s face it—your girls deserve VIP treatment during workouts, and that doesn’t come cheap. High-quality sports bras are engineered using advanced technology to reduce bounce, wick away sweat, and provide the right amount of compression and encapsulation (yes, those are real bra terms!). Think of it this way: a regular bra is like a family sedan—functional for everyday use. A great sports bra, on the other hand, is a Ferrari—designed for performance under pressure. Research, testing, and innovation go into making sure your assets stay in place, whether you’re downward dogging or running a marathon. 2. Premium Materials, Darling! The fabrics used in top-notch sports bras aren’t just any old cotton-polyester blend. We’re talking moisture-wicking, breathable, stretchy-yet-strong materials that can handle sweat, friction, and frequent washes without breaking down. Those fancy mesh panels that keep you cool and the wide straps that distribute weight evenly? They’re all about engineering comfort and durability. Cheap bras may look similar at first glance, but they don’t have the same quality ingredients. You wouldn’t expect gourmet results from fast food, right? 3. Comfort = Priceless Design If you’ve ever experienced a rogue underwire poking you mid-spin class, you know comfort is non-negotiable. The best sports bras are meticulously designed to fit a wide range of body types, offering band sizes, cup sizes, and adjustable features galore. This isn’t a “one size fits most” situation. Good sports bras are made to respect your curves, not confine them. And tailoring for inclusivity and perfect fit takes time, expertise, and yes, a bit of extra cash. 4. Tested By Real Boobs in Real Life Good sports bras aren’t just thrown onto mannequins for testing. They’re put through rigorous trials by real women doing real workouts. These bras endure running, jumping, stretching, and maybe even a few TikTok dance challenges. This process ensures they perform as promised. You’re not just paying for fabric and elastic—you’re paying for peace of mind knowing your bra won’t let you (or your boobs) down. 5. Longevity = Investment You know what’s more expensive than a great sports bra? Buying several cheap ones that fall apart after a few months. A high-quality sports bra is built to last, meaning fewer replacements and more value for your money.

How World Wars Revolutionized Women’s Lives: From Corsets to Bras and the Rise of Sliced Bread In this insightful Remembrance Day post, we explore how World Wars I and II led to unexpected changes in women’s everyday lives, even influencing essentials like bras and sliced bread. During WWI, the U.S. War Industries Board urged women to abandon steel-reinforced corsets to conserve metal, freeing up enough to build two battleships! This shift introduced bras as a lightweight, liberating alternative. Meanwhile, Canadian “Bluebirds”—military nurses—found bras practical and empowering, as they served on the front lines in grueling conditions. After the war, pre-sliced bread became a game-changer in kitchens everywhere, until WWII rationing briefly banned it. These everyday innovations symbolized a new era of freedom, efficiency, and resilience for women. As we honor those who sacrificed for our freedoms, this post reflects on how world wars shaped modern conveniences, empowering women with newfound independence.

Alright, confession time: the thought of going braless? 😱 Downright spooky for us well-endowed ladies. It’s like one of those classic Halloween fears – spiders 🕷️, haunted houses, or running out of chocolate. But, turns out, there’s a little magic in ditching the bra for a night – and some unexpected treats 🍬 to go along with the trick. Going braless may sound like a breeze for some, but if you’re packing a little extra up top, it can feel like you’re unleashing two wild ghosts 👻👻 under that sweater. And while I'm not here to claim it's a fear-free experience (especially when stairs get involved 👀), I recently came across a book called Dressed to Kill 📚 that had me rethinking the entire support system, so to speak. In this book, authors Sydney Ross Singer and Soma Grismaijer reveal some eerie facts 👀: wearing bras too often could affect our breast health due to restricted lymphatic drainage. This isn’t to say bras are the enemy, but it does add a little intrigue to the whole “take a breather” idea.

I just got back from Montana, where Renelle and I made history by launching NAFTA—North American Free Ta-Tas Agreement. Free movement, zero sagging, and all the support we deserve! 🇨🇦🇺🇸 The "Boob Trade Deal" is officially in place, and let’s just say, it’s tighter than anything coming from Washington or Ottawa. There’s even buzz that Renelle and I should run for office. I mean, if we can tackle saggy boobs, we can definitely handle sagging leadership. Trump? Trudeau? Time to lift and separate, boys! We’re bringing a whole new level of support where it’s desperately needed. Now, let’s talk about the real star here: ENELL. Renelle created this game-changing bra back in 1993 because she was fed up with sports bras that didn’t cut it. Whether it was for running, lifting, or just keeping it together during a busy day, there wasn’t a single bra out there that offered the level of support she needed for her fuller bust—so she created one herself! And let me tell you, this isn’t just any bra; it’s a full-on boob fortress. With a front-closure design, wide straps, and a compression fit, ENELL locks everything in place, no matter what activity you’re doing. No bounce, no sagging, just pure comfort and rock-solid support.