Aging With Gusto

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Title: Pickleball and Pizzazz: Aging Gracefully with a Side of Fitness Fun!


Hello, lovely ladies of the Booby Gazette community! Brigitte Lessard here, your spirited guide from SPORTSBRAS.CA, ready to dish out some wisdom on aging gracefully while keeping the fitness vibe fun and fabulous.


So, let's rewind a bit, shall we? Picture this: I, the fearless owner of SPORTSBRAS.CA, decided to take on a challenge thrown down by our resident fitness guru. The task? To gracefully lay down on my back, pop back up, then repeat the process on my front. Sounds easy-peasy, right? Wrong! As someone who used to zip around the tennis court like a pro and even earned a ranking in Alberta at the tender age of 35, and let's not forget my 20+ years of hockey glory, this little test was definitely an eye-opener.


But fear not, my friends, for every stumble comes an opportunity for a triumphant comeback. Enter pickleball – my latest obsession and saving grace! Now, you might be wondering, "Pickleball? Really?" Oh, yes! This quirky, paddle-wielding sport has become my secret weapon in the ongoing battle against Father Time. Not only does it keep me on my toes (quite literally), but it also injects a healthy dose of excitement into my routine. And with my ENELL keeping the “girls” in check, I am ready for a big comeback!


But let's get one thing straight – aging gracefully isn't about clinging to past glories or chasing after unattainable fitness goals. It's about embracing the journey, wrinkles and all, and discovering what sets your soul on fire. Whether you're rallying on the pickleball court, mastering the art of chair yoga, or simply grooving to your favorite tunes in your living room, remember this – life is too short to settle for anything less than what brings you pure joy.



So, my fabulous booby buddies, let's raise our paddles (or sports bras, if you prefer) to aging with grace, gusto, and a whole lot of pizzazz. Here's to celebrating the journey, one pickleball match at a time!


Stay fabulous,

Brigitte Lessard


YES, Keep Me Posted!
eBra Fitting Quiz
By Brigitte Lessard February 13, 2025
Galentine’s Day: Cheers to Your Boobs & Besties! It’s Galentine’s Day, and whether you’ve already had brunch or you’re counting down to happy hour, there’s still plenty of time to celebrate the incredible women in your life. Today is all about raising a mimosa (or a coffee, or whatever’s in that tumbler at your desk—we won’t judge) to the ride-or-dies who have been there through bad dates, questionable haircuts, and the sheer tragedy of a snapped bra strap in public. How to Celebrate Your Besties Right Now Your best friends are the ones who hype you up, pick you up, and call you out when necessary (like when you text your ex… again). They are your therapists, your karaoke partners, your late-night snack enablers, and the ones who remind you that you deserve the best—whether that’s love, success, or a well-fitted sports bra. So take a moment today to show them some love. Send them a message filled with inside jokes. Drop off a coffee to their office. Venmo them $5 for a treat. If you’ve got plans later, go big: bring flowers, make a toast, and remind them they are a gift to this world. And if you’re apart, plan a Galentine’s movie night for the weekend—complete with snacks, cocktails, and an over-the-top rom-com lineup. Friendship: The Love That Lasts We often put so much weight on romantic love, chasing butterflies and grand gestures, but let’s be real—our friendships are the true love stories. How many times have we cried over a breakup, only to be scooped up by the very friends who knew it wouldn’t last? While romance may come and go, friendships are the steady, unwavering presence in our lives, sticking with us through every high, low, and “what was I thinking?” moment. So today, let’s celebrate the relationships that truly stand the test of time—the ones built on laughter, loyalty, and a deep, unconditional love that no candlelit dinner could ever replace. Galentine’s Day: A Toast to Support 
By Brigitte Lessard February 4, 2025
Ever gone on a trip and realized you packed the wrong bras for that horseback riding adventure or pickleball match? Painful mistake!!! A friend of mine (we’ll call her Sarah to protect the unsupported) came back from a romantic getaway to Mexico with her boyfriend and immediately called me. Not to gush about the sunsets, the margaritas, or the dreamy beach walks—but to confess her massive packing mistake. Sarah had packed push-up bras for “nice vacation vibes” and ONE comfy pullover sports bra for lounging. She figured she was set. She figured wrong. Push-Up Perils & Pullover Problems The first disaster? Pickleball. Sarah and her boyfriend had a fun little couples competition planned at the resort courts, but what she didn’t plan for was her push-up bra trying to escape the match. “Brigitte, I swear my boobs were moving more than the ball,” she told me. “Every time I jumped or reached, I had to stop and fix them. It was NOT cute.” She finished the game—barely—but her boyfriend won, mostly because she was too busy readjusting. 🫣🎾 Then came the horseback riding excursion. 🐎 Sarah imagined herself riding along the beach, wind in her hair, looking like a movie star. Instead, she was bouncing uncontrollably, holding onto the saddle with one hand and her chest with the other. The pullover sports bra she thought would be comfy? Useless. Zero support. And the humidity made it cling to her skin like a wet swimsuit. By the end of the ride, she wasn’t feeling romantic—she was chafed, sweaty, and swearing she’d never leave the country without a good sports bra again. 😅🌴
By Brigitte Lessard January 20, 2025
Hey there, my lovely fellow Canadian women! Let me just start with a little disclaimer—there isn’t a snowball’s chance in hell (or a polar vortex) that I’ll ever go full Donald Trump and switch teams to the south. Nope, I’m proudly Canadian through and through, and my e-commerce business, sportsbras.ca, is all about YOU—the amazing, resilient, and supportive women of this great country. I know e-commerce sounds all techy and modern, but let me tell you—I’m bringing some good old-fashioned Canadian service to the game. If you’re in Calgary, don’t be surprised if you see me rocking up to your doorstep with your bra in hand, just like the milkman of days gone by (except with better support and zero chance of spoiling). Yes, your bra delivery might come with a big smile and maybe even a witty quip or two. Why? Because I believe every woman deserves the perfect fit and a bit of joy with her day! And let’s not forget—I bring laughter to the business too, just like my comedy trio Women Wit & Wisdom comedy show . After all, a good laugh is just as uplifting as a great bra! Why Canadian Women Are My Jam From the Maritimes to the Rockies, I’m here for you, ladies. Whether you’re horseback riding in Alberta, running along the shores of Nova Scotia, or power walking your way through a snowy morning in Montreal, I’ve got your back (and front). Supporting Canadian women isn’t just my business; it’s my mission. When you shop at sportsbras.ca, you’re supporting a local business that’s just as proud to call Canada home as you are.
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eBra Fitting Quiz
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