Apples do NOT equal Oranges!

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Yes that’s right….oranges do NOT equal apples
and sports bras are NOT everyday wear bras!

Would you consider running in your stilettos? Then why are women running in everyday wear bras?

Sports bras are not clothing, they are a piece of equipment – just like your running shoes! And just like your running shoes, a lot of money and time has gone into designing and building your sports bras.

Sports bras are actually the the most difficult and technical piece of clothing to make and design! A good sports bra also uses expensive highly technical fabric that will keep you dry, bounceless and even bacteria free. They are about support, comfort and wicking. They also keep the girls in place, and will prevent injuries to yourself (and others!) Your everyday wear bras are all about looks and (sometimes) comfort!

If you fail to wear a supportive and properly fitting sports bra during exercise it can lead to permanent breast damage whether you're experiencing pain or not, and even if your breasts are very small. Unlike other part of your body, the only thing that keeps your breasts in place are very small ligaments ( Cooper's ligaments ), fatty tissue and mammary glands. They simply need reinforcement when you exercise!

Once you have the perfect fitting sports bra you will be amazed how good it feels on! And you will be able to jump with joy…without hurting yourself! It will even make your work-out feel easier….THAT’S RIGHT, you will feel less tired if you keep the girls under control! When you put your ENELL SPORTS on, you will feel invincible and ready to go!

Your everyday wear bra (aka lingerie) may be built to make your “girls” look good, but doing jumping jacks in your push-up bra won't be comfortable nor pretty to watch!

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Galentine’s Day: A Toast to Support

By Brigitte Lessard • February 13, 2025

Galentine’s Day: Cheers to Your Boobs & Besties! It’s Galentine’s Day, and whether you’ve already had brunch or you’re counting down to happy hour, there’s still plenty of time to celebrate the incredible women in your life. Today is all about raising a mimosa (or a coffee, or whatever’s in that tumbler at your desk—we won’t judge) to the ride-or-dies who have been there through bad dates, questionable haircuts, and the sheer tragedy of a snapped bra strap in public. How to Celebrate Your Besties Right Now Your best friends are the ones who hype you up, pick you up, and call you out when necessary (like when you text your ex… again). They are your therapists, your karaoke partners, your late-night snack enablers, and the ones who remind you that you deserve the best—whether that’s love, success, or a well-fitted sports bra. So take a moment today to show them some love. Send them a message filled with inside jokes. Drop off a coffee to their office. Venmo them $5 for a treat. If you’ve got plans later, go big: bring flowers, make a toast, and remind them they are a gift to this world. And if you’re apart, plan a Galentine’s movie night for the weekend—complete with snacks, cocktails, and an over-the-top rom-com lineup. Friendship: The Love That Lasts We often put so much weight on romantic love, chasing butterflies and grand gestures, but let’s be real—our friendships are the true love stories. How many times have we cried over a breakup, only to be scooped up by the very friends who knew it wouldn’t last? While romance may come and go, friendships are the steady, unwavering presence in our lives, sticking with us through every high, low, and “what was I thinking?” moment. So today, let’s celebrate the relationships that truly stand the test of time—the ones built on laughter, loyalty, and a deep, unconditional love that no candlelit dinner could ever replace. Galentine’s Day: A Toast to Support

The Sisterhood of the Traveling Bra: Lifting Adventures

By Brigitte Lessard • February 4, 2025

Ever gone on a trip and realized you packed the wrong bras for that horseback riding adventure or pickleball match? Painful mistake!!! A friend of mine (we’ll call her Sarah to protect the unsupported) came back from a romantic getaway to Mexico with her boyfriend and immediately called me. Not to gush about the sunsets, the margaritas, or the dreamy beach walks—but to confess her massive packing mistake. Sarah had packed push-up bras for “nice vacation vibes” and ONE comfy pullover sports bra for lounging. She figured she was set. She figured wrong. Push-Up Perils & Pullover Problems The first disaster? Pickleball. Sarah and her boyfriend had a fun little couples competition planned at the resort courts, but what she didn’t plan for was her push-up bra trying to escape the match. “Brigitte, I swear my boobs were moving more than the ball,” she told me. “Every time I jumped or reached, I had to stop and fix them. It was NOT cute.” She finished the game—barely—but her boyfriend won, mostly because she was too busy readjusting. 🫣🎾 Then came the horseback riding excursion. 🐎 Sarah imagined herself riding along the beach, wind in her hair, looking like a movie star. Instead, she was bouncing uncontrollably, holding onto the saddle with one hand and her chest with the other. The pullover sports bra she thought would be comfy? Useless. Zero support. And the humidity made it cling to her skin like a wet swimsuit. By the end of the ride, she wasn’t feeling romantic—she was chafed, sweaty, and swearing she’d never leave the country without a good sports bra again. 😅🌴

True North, Fully Lifted—Not a Snowball’s Chance in Hell Our Girls Are Going South

By Brigitte Lessard • January 20, 2025

Hey there, my lovely fellow Canadian women! Let me just start with a little disclaimer—there isn’t a snowball’s chance in hell (or a polar vortex) that I’ll ever go full Donald Trump and switch teams to the south. Nope, I’m proudly Canadian through and through, and my e-commerce business, sportsbras.ca, is all about YOU—the amazing, resilient, and supportive women of this great country. I know e-commerce sounds all techy and modern, but let me tell you—I’m bringing some good old-fashioned Canadian service to the game. If you’re in Calgary, don’t be surprised if you see me rocking up to your doorstep with your bra in hand, just like the milkman of days gone by (except with better support and zero chance of spoiling). Yes, your bra delivery might come with a big smile and maybe even a witty quip or two. Why? Because I believe every woman deserves the perfect fit and a bit of joy with her day! And let’s not forget—I bring laughter to the business too, just like my comedy trio Women Wit & Wisdom comedy show . After all, a good laugh is just as uplifting as a great bra! Why Canadian Women Are My Jam From the Maritimes to the Rockies, I’m here for you, ladies. Whether you’re horseback riding in Alberta, running along the shores of Nova Scotia, or power walking your way through a snowy morning in Montreal, I’ve got your back (and front). Supporting Canadian women isn’t just my business; it’s my mission. When you shop at sportsbras.ca, you’re supporting a local business that’s just as proud to call Canada home as you are.