Celebrating 25 Bouncy Years Together!

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Oh my gosh Valued Customer , what a journey it's been! From the icy rinks to the bustling internet superhighway, I've had the immense pleasure of supporting you, the incredible women of Canada, like a trusty sports bra since 1999. This July, we're not just marking a quarter-century of business; we're celebrating a legacy of innovation, empowerment, and yes, even a few humorous mishaps along the way (who could forget the 'Boob Mobile'?).

Twenty-five years ago, Danielle Goyette, Kim Rowat, and I opened DANBRIKIE SPORTS out of a vibrant, bright yellow store in Calgary. The name, a quirky blend of our first names, was a lesson in branding all on its own. It taught me the power of simplicity, leading to my direct and clear SPORTSBRAS.CA. Now, there's no confusion about where to find the best sports bras online!


Remember that wild morning in 2001 when a truck crashed into our store for a "smash and grab"? Or when we transitioned from a physical shop to dominate the online world, making it super easy for you to shop for sports bras with just a click? We’ve always been about breaking barriers to bring you the best.

Our adventure also included launching the "Boob Mobile," creating the e-fitting quiz to ensure you find the perfect fit from home, and sharing countless tales of entrepreneurship—sprinkled with laughs from my stand-up comedy gigs!

As we celebrate 25 fabulous years this month, we are taking this opportunity to reflect on all the milestones and the wonderful support we've received from you all. At SPORTSBRAS.CA, we're all about providing great support with a dose of laughter. Here’s to many more years of uplifting experiences together!

Thank you for sticking with us through thick and thin (and every bounce along the way!). Your continued support means the world to me. Here's to providing unmatched comfort and support, peppered with a bit of humor—because who says shopping for a sports bra can’t be fun?

For our full story and pictures, head over to www.sportsbras.ca/about.

Cheers to 25 years, and remember: at SPORTSBRAS.CA, you get less bounce for your buck! 😄💖

With all my gratitude,

Brigitte Lessard, Founder

#SPORTSBRASCA25

View our full story and pictures HERE



Stay fabulous,

Brigitte Lessard


YES, Keep Me Posted!
eBra Fitting Quiz
By Brigitte Lessard March 4, 2025
👋 Picture this: You’re standing in front of your underwear drawer, clutching your favourite ENELL SPORTS bra like it’s a Timmy’s double-double on a Monday morning — pure survival gear. ☕️ Now, imagine a world where that bra couldn’t make it across the border thanks to tariffs, boycotts , and enough political nonsense to make even your most underwired bra feel comfortable. Welcome to the Cross-Border Bra Crisis , my friends — a story of boobs, borders, and bureaucratic buffoonery. Tariffs, Boycotts & Boobageddon Turns out, when countries start slapping tariffs on each other like a couple of drunk uncles at a wedding, it’s not just the big corporations that feel it. It’s devastating for small businesses — like ENELL and SPORTSBRA.CA — and you know who’s going to pay the real price? 👉 Our boobs. No ENELL SPORTS bras crossing the border means Canadian girls will be bouncing their way through horseback riding lessons, fitness classes, and Zumba sessions like a couple of caffeinated beavers . 🇨🇦 Without ENELL’s legendary lockdown, it’s only a matter of time before we’re forced to consider… drastic measures — like sewing together a couple of hockey jockstraps. 🏒 That’s right — the closest thing to high-impact support made in Canada is a jockstrap. Can you imagine tucking the twins into something designed to protect an entirely different set of equipment? 😳
By Brigitte Lessard February 13, 2025
Galentine’s Day: Cheers to Your Boobs & Besties! It’s Galentine’s Day, and whether you’ve already had brunch or you’re counting down to happy hour, there’s still plenty of time to celebrate the incredible women in your life. Today is all about raising a mimosa (or a coffee, or whatever’s in that tumbler at your desk—we won’t judge) to the ride-or-dies who have been there through bad dates, questionable haircuts, and the sheer tragedy of a snapped bra strap in public. How to Celebrate Your Besties Right Now Your best friends are the ones who hype you up, pick you up, and call you out when necessary (like when you text your ex… again). They are your therapists, your karaoke partners, your late-night snack enablers, and the ones who remind you that you deserve the best—whether that’s love, success, or a well-fitted sports bra. So take a moment today to show them some love. Send them a message filled with inside jokes. Drop off a coffee to their office. Venmo them $5 for a treat. If you’ve got plans later, go big: bring flowers, make a toast, and remind them they are a gift to this world. And if you’re apart, plan a Galentine’s movie night for the weekend—complete with snacks, cocktails, and an over-the-top rom-com lineup. Friendship: The Love That Lasts We often put so much weight on romantic love, chasing butterflies and grand gestures, but let’s be real—our friendships are the true love stories. How many times have we cried over a breakup, only to be scooped up by the very friends who knew it wouldn’t last? While romance may come and go, friendships are the steady, unwavering presence in our lives, sticking with us through every high, low, and “what was I thinking?” moment. So today, let’s celebrate the relationships that truly stand the test of time—the ones built on laughter, loyalty, and a deep, unconditional love that no candlelit dinner could ever replace. Galentine’s Day: A Toast to Support 
By Brigitte Lessard February 4, 2025
Ever gone on a trip and realized you packed the wrong bras for that horseback riding adventure or pickleball match? Painful mistake!!! A friend of mine (we’ll call her Sarah to protect the unsupported) came back from a romantic getaway to Mexico with her boyfriend and immediately called me. Not to gush about the sunsets, the margaritas, or the dreamy beach walks—but to confess her massive packing mistake. Sarah had packed push-up bras for “nice vacation vibes” and ONE comfy pullover sports bra for lounging. She figured she was set. She figured wrong. Push-Up Perils & Pullover Problems The first disaster? Pickleball. Sarah and her boyfriend had a fun little couples competition planned at the resort courts, but what she didn’t plan for was her push-up bra trying to escape the match. “Brigitte, I swear my boobs were moving more than the ball,” she told me. “Every time I jumped or reached, I had to stop and fix them. It was NOT cute.” She finished the game—barely—but her boyfriend won, mostly because she was too busy readjusting. 🫣🎾 Then came the horseback riding excursion. 🐎 Sarah imagined herself riding along the beach, wind in her hair, looking like a movie star. Instead, she was bouncing uncontrollably, holding onto the saddle with one hand and her chest with the other. The pullover sports bra she thought would be comfy? Useless. Zero support. And the humidity made it cling to her skin like a wet swimsuit. By the end of the ride, she wasn’t feeling romantic—she was chafed, sweaty, and swearing she’d never leave the country without a good sports bra again. 😅🌴
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eBra Fitting Quiz
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