Celebrating 25 Bouncy Years Together!

Oh my gosh Valued Customer , what a journey it's been! From the icy rinks to the bustling internet superhighway, I've had the immense pleasure of supporting you, the incredible women of Canada, like a trusty sports bra since 1999. This July, we're not just marking a quarter-century of business; we're celebrating a legacy of innovation, empowerment, and yes, even a few humorous mishaps along the way (who could forget the 'Boob Mobile'?).

Twenty-five years ago, Danielle Goyette, Kim Rowat, and I opened DANBRIKIE SPORTS out of a vibrant, bright yellow store in Calgary. The name, a quirky blend of our first names, was a lesson in branding all on its own. It taught me the power of simplicity, leading to my direct and clear SPORTSBRAS.CA. Now, there's no confusion about where to find the best sports bras online!

Remember that wild morning in 2001 when a truck crashed into our store for a "smash and grab"? Or when we transitioned from a physical shop to dominate the online world, making it super easy for you to shop for sports bras with just a click? We’ve always been about breaking barriers to bring you the best.

Our adventure also included launching the "Boob Mobile," creating the e-fitting quiz to ensure you find the perfect fit from home, and sharing countless tales of entrepreneurship—sprinkled with laughs from my stand-up comedy gigs!

As we celebrate 25 fabulous years this month, we are taking this opportunity to reflect on all the milestones and the wonderful support we've received from you all. At SPORTSBRAS.CA, we're all about providing great support with a dose of laughter. Here’s to many more years of uplifting experiences together!

Thank you for sticking with us through thick and thin (and every bounce along the way!). Your continued support means the world to me. Here's to providing unmatched comfort and support, peppered with a bit of humor—because who says shopping for a sports bra can’t be fun?

For our full story and pictures, head over to www.sportsbras.ca/about.

Cheers to 25 years, and remember: at SPORTSBRAS.CA, you get less bounce for your buck! 😄💖

With all my gratitude,

Brigitte Lessard, Founder

#SPORTSBRASCA25

View our full story and pictures HERE

Stay fabulous,

Brigitte Lessard

YES, Keep Me Posted!

< Older Post

Newer Post >

New Year, New Booby-titude Let Them Be Boobs...

By Brigitte Lessard • January 7, 2025

New Year, New Booby-titude Let Them Be Boobs: Stop wasting your time on things you can't control

Bra-La-La-Larious Christmas Shopping Survival Guide 🎄

By Brigitte Lessard • December 9, 2024

Bra-La-La-Larious Christmas Shopping Survival Guide 🎄 Let me just say it: I hate shopping. Not the casual, “Oh, it’s kind of annoying” kind of hate. No, I’m talking about full-blown mall rage. The parking lot battles, the overcrowded stores, and the never-ending Mariah Carey soundtrack—it's chaos. Why the Mall Feels Like a War Zone It starts the moment you arrive. Parking? Forget about it. There’s always that one person stalking you for your spot, or worse, someone who refuses to return their cart. Inside, it’s wall-to-wall people, endless lines, and that one store blasting holiday music so loudly it feels like a personal attack. The last time I braved a mall during the holidays, I got stuck in a stampede at the food court, clutching a soggy poutine while dodging a toddler wielding a sticky candy cane like a medieval weapon. Not exactly the holiday cheer I was hoping for. I left with a single sock (don’t ask), a mild case of claustrophobia, and a renewed vow to stick to online shopping. Turns out, I’m not alone. Did you know that over 50% of Canadians now do their Christmas shopping online ? Smart move, eh? Avoiding the mall means no tantrum-throwing toddlers, no awkward run-ins with people you barely remember from high school, and no battling for the last scented candle. And what about stock? You finally find the perfect gift, only to hear, “Sorry, we’re sold out,” or the dreaded, “You could try another location.” No thanks. It’s no wonder 75% of Canadians prefer online shopping to avoid the stress of in-person chaos.

Why Are Good Sports Bras Expensive? Let’s Get a Lift on the Truth

By Brigitte Lessard • November 27, 2024

Today, we’re tackling a question many of you have likely pondered while clutching a price tag: Why are good sports bras so expensive? Are they woven with unicorn hair? Are they sprinkled with pixie dust? Spoiler alert: No. But the truth is just as magical when you dive into it. 1. The Science Behind the Support Let’s face it—your girls deserve VIP treatment during workouts, and that doesn’t come cheap. High-quality sports bras are engineered using advanced technology to reduce bounce, wick away sweat, and provide the right amount of compression and encapsulation (yes, those are real bra terms!). Think of it this way: a regular bra is like a family sedan—functional for everyday use. A great sports bra, on the other hand, is a Ferrari—designed for performance under pressure. Research, testing, and innovation go into making sure your assets stay in place, whether you’re downward dogging or running a marathon. 2. Premium Materials, Darling! The fabrics used in top-notch sports bras aren’t just any old cotton-polyester blend. We’re talking moisture-wicking, breathable, stretchy-yet-strong materials that can handle sweat, friction, and frequent washes without breaking down. Those fancy mesh panels that keep you cool and the wide straps that distribute weight evenly? They’re all about engineering comfort and durability. Cheap bras may look similar at first glance, but they don’t have the same quality ingredients. You wouldn’t expect gourmet results from fast food, right? 3. Comfort = Priceless Design If you’ve ever experienced a rogue underwire poking you mid-spin class, you know comfort is non-negotiable. The best sports bras are meticulously designed to fit a wide range of body types, offering band sizes, cup sizes, and adjustable features galore. This isn’t a “one size fits most” situation. Good sports bras are made to respect your curves, not confine them. And tailoring for inclusivity and perfect fit takes time, expertise, and yes, a bit of extra cash. 4. Tested By Real Boobs in Real Life Good sports bras aren’t just thrown onto mannequins for testing. They’re put through rigorous trials by real women doing real workouts. These bras endure running, jumping, stretching, and maybe even a few TikTok dance challenges. This process ensures they perform as promised. You’re not just paying for fabric and elastic—you’re paying for peace of mind knowing your bra won’t let you (or your boobs) down. 5. Longevity = Investment You know what’s more expensive than a great sports bra? Buying several cheap ones that fall apart after a few months. A high-quality sports bra is built to last, meaning fewer replacements and more value for your money.