Celebrating 25 Bouncy Years Together!

Oh my gosh Valued Customer , what a journey it's been! From the icy rinks to the bustling internet superhighway, I've had the immense pleasure of supporting you, the incredible women of Canada, like a trusty sports bra since 1999. This July, we're not just marking a quarter-century of business; we're celebrating a legacy of innovation, empowerment, and yes, even a few humorous mishaps along the way (who could forget the 'Boob Mobile'?).

Twenty-five years ago, Danielle Goyette, Kim Rowat, and I opened DANBRIKIE SPORTS out of a vibrant, bright yellow store in Calgary. The name, a quirky blend of our first names, was a lesson in branding all on its own. It taught me the power of simplicity, leading to my direct and clear SPORTSBRAS.CA. Now, there's no confusion about where to find the best sports bras online!

Remember that wild morning in 2001 when a truck crashed into our store for a "smash and grab"? Or when we transitioned from a physical shop to dominate the online world, making it super easy for you to shop for sports bras with just a click? We’ve always been about breaking barriers to bring you the best.

Our adventure also included launching the "Boob Mobile," creating the e-fitting quiz to ensure you find the perfect fit from home, and sharing countless tales of entrepreneurship—sprinkled with laughs from my stand-up comedy gigs!

As we celebrate 25 fabulous years this month, we are taking this opportunity to reflect on all the milestones and the wonderful support we've received from you all. At SPORTSBRAS.CA, we're all about providing great support with a dose of laughter. Here’s to many more years of uplifting experiences together!

Thank you for sticking with us through thick and thin (and every bounce along the way!). Your continued support means the world to me. Here's to providing unmatched comfort and support, peppered with a bit of humor—because who says shopping for a sports bra can’t be fun?

For our full story and pictures, head over to www.sportsbras.ca/about.

Cheers to 25 years, and remember: at SPORTSBRAS.CA, you get less bounce for your buck! 😄💖

With all my gratitude,

Brigitte Lessard, Founder

#SPORTSBRASCA25

View our full story and pictures HERE

Stay fabulous,

Brigitte Lessard

YES, Keep Me Posted!

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Did You Know That World War Help Popularize the Bra? 🍁

By Brigitte Lessard • November 11, 2024

How World Wars Revolutionized Women’s Lives: From Corsets to Bras and the Rise of Sliced Bread In this insightful Remembrance Day post, we explore how World Wars I and II led to unexpected changes in women’s everyday lives, even influencing essentials like bras and sliced bread. During WWI, the U.S. War Industries Board urged women to abandon steel-reinforced corsets to conserve metal, freeing up enough to build two battleships! This shift introduced bras as a lightweight, liberating alternative. Meanwhile, Canadian “Bluebirds”—military nurses—found bras practical and empowering, as they served on the front lines in grueling conditions. After the war, pre-sliced bread became a game-changer in kitchens everywhere, until WWII rationing briefly banned it. These everyday innovations symbolized a new era of freedom, efficiency, and resilience for women. As we honor those who sacrificed for our freedoms, this post reflects on how world wars shaped modern conveniences, empowering women with newfound independence.

Halloween Perks Await - Dare to Go Braless?

By Brigitte Lessard • October 29, 2024

Alright, confession time: the thought of going braless? 😱 Downright spooky for us well-endowed ladies. It’s like one of those classic Halloween fears – spiders 🕷️, haunted houses, or running out of chocolate. But, turns out, there’s a little magic in ditching the bra for a night – and some unexpected treats 🍬 to go along with the trick. Going braless may sound like a breeze for some, but if you’re packing a little extra up top, it can feel like you’re unleashing two wild ghosts 👻👻 under that sweater. And while I'm not here to claim it's a fear-free experience (especially when stairs get involved 👀), I recently came across a book called Dressed to Kill 📚 that had me rethinking the entire support system, so to speak. In this book, authors Sydney Ross Singer and Soma Grismaijer reveal some eerie facts 👀: wearing bras too often could affect our breast health due to restricted lymphatic drainage. This isn’t to say bras are the enemy, but it does add a little intrigue to the whole “take a breather” idea.

NAFTA- North American Free Ta-Tas Agreement

By Brigitte Lessard • October 17, 2024

I just got back from Montana, where Renelle and I made history by launching NAFTA—North American Free Ta-Tas Agreement. Free movement, zero sagging, and all the support we deserve! 🇨🇦🇺🇸 The "Boob Trade Deal" is officially in place, and let’s just say, it’s tighter than anything coming from Washington or Ottawa. There’s even buzz that Renelle and I should run for office. I mean, if we can tackle saggy boobs, we can definitely handle sagging leadership. Trump? Trudeau? Time to lift and separate, boys! We’re bringing a whole new level of support where it’s desperately needed. Now, let’s talk about the real star here: ENELL. Renelle created this game-changing bra back in 1993 because she was fed up with sports bras that didn’t cut it. Whether it was for running, lifting, or just keeping it together during a busy day, there wasn’t a single bra out there that offered the level of support she needed for her fuller bust—so she created one herself! And let me tell you, this isn’t just any bra; it’s a full-on boob fortress. With a front-closure design, wide straps, and a compression fit, ENELL locks everything in place, no matter what activity you’re doing. No bounce, no sagging, just pure comfort and rock-solid support.