New Year, New Booby-titude Let Them Be Boobs...

As Mel Robbins teaches us in her brilliant Let Them book, the key to peace and happiness is learning to let people be who they are. And you know what? The same can be said about our bras. Yep, you heard me. Life lessons from your lingerie drawer are very real.

Think about it: every bra in your wardrobe has a personality. Some are loud, flashy, and full of sparkle—great for a night out but not exactly what you need when it’s time for serious support. Others are reliable, comfortable, and there for you every day, like that friend who always shows up when you need a good vent session.

But here’s the thing: not every bra (or person) is meant to do it all. That lacy little number? It’s not here to support your high-impact gym class. And your sports bra? It doesn’t want to spend its life under cocktail dresses. The trick is to let them be who they are and stop expecting them to be something they’re not.

It’s the same with people. We’ve all had that “party friend” we love to hit the dance floor with but wouldn’t call for deep emotional talks. Or the dependable “everyday” friend who’s great for coffee dates but isn’t exactly the life of the party. And that’s okay. Let them be who they are, just like you let your bras do their job without asking for more than they’re built for.

But what about the bras—or people—that aren’t working for you anymore? The stretched-out, unsupportive ones poking you in the ribs? Instead of forcing them to change, Mel Robbins would say, “Let them.” Let them sag. Let them poke. Let them be who they are—just not in your drawer (or your life). It’s time to release them with gratitude and make space for something better.

Because here’s the truth: bras and people are designed for specific purposes. If you stop trying to make them something they’re not, you’ll save yourself a lot of discomfort—and maybe even a few bruised ribs.

So, in 2025, let’s fully embrace Mel Robbins’ Let Them philosophy—for our bras and our relationships. Let that barely-there pullover live its best life as your go-to for lazy Sundays. Let your push-up bra reign supreme on date nights. And let that old, stretched-out, unsupportive one finally retire. Trust me, trying to hold it together with safety pins is a disaster waiting to happen, usually on the treadmill.

And when it comes to people? Let them be who they are. If they’re not the right fit, that’s okay. Let Them. Like the perfect bra, the right people will lift you up, support you, and make you feel amazing. And if they’re stretched out and no longer fit your life? LET THEM and release them with love—and for the love of all things holy, do not try to safety pin them back together. That will definitely end in disaster!

Here’s to a new year, a new booby-titude, and LET THEM be.

Stay supported, stay fabulous, and remember—life’s too short for saggy bras or saggy relationships.

Cheers to 2025,

Need the best bra for your bust? Head over to our e-Fitting Quiz

At sportsbras.ca, we give you less bounce for your buck—whether you're an A-cup or an H-cup, we've got your back (and your front)!

YES, Keep Me Posted!

I’m on a mission to support Canadian women from Dildo, Newfoundland, to Spuzzum, British Columbia. That’s why I created my online eFitting Quiz—to make finding the perfect bra not only easy but fun! We offer free in-person and online fittings, free shipping, and the best sports bras in Canada, I promise to keep things uplifting—literally and figuratively! 🎉

Brigitte Lessard,
Bra Boss of Canada
Lifting Canada’s spirits—and everything else—coast to coast!

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Galentine’s Day: A Toast to Support

By Brigitte Lessard • February 13, 2025

Galentine’s Day: Cheers to Your Boobs & Besties! It’s Galentine’s Day, and whether you’ve already had brunch or you’re counting down to happy hour, there’s still plenty of time to celebrate the incredible women in your life. Today is all about raising a mimosa (or a coffee, or whatever’s in that tumbler at your desk—we won’t judge) to the ride-or-dies who have been there through bad dates, questionable haircuts, and the sheer tragedy of a snapped bra strap in public. How to Celebrate Your Besties Right Now Your best friends are the ones who hype you up, pick you up, and call you out when necessary (like when you text your ex… again). They are your therapists, your karaoke partners, your late-night snack enablers, and the ones who remind you that you deserve the best—whether that’s love, success, or a well-fitted sports bra. So take a moment today to show them some love. Send them a message filled with inside jokes. Drop off a coffee to their office. Venmo them $5 for a treat. If you’ve got plans later, go big: bring flowers, make a toast, and remind them they are a gift to this world. And if you’re apart, plan a Galentine’s movie night for the weekend—complete with snacks, cocktails, and an over-the-top rom-com lineup. Friendship: The Love That Lasts We often put so much weight on romantic love, chasing butterflies and grand gestures, but let’s be real—our friendships are the true love stories. How many times have we cried over a breakup, only to be scooped up by the very friends who knew it wouldn’t last? While romance may come and go, friendships are the steady, unwavering presence in our lives, sticking with us through every high, low, and “what was I thinking?” moment. So today, let’s celebrate the relationships that truly stand the test of time—the ones built on laughter, loyalty, and a deep, unconditional love that no candlelit dinner could ever replace. Galentine’s Day: A Toast to Support

The Sisterhood of the Traveling Bra: Lifting Adventures

By Brigitte Lessard • February 4, 2025

Ever gone on a trip and realized you packed the wrong bras for that horseback riding adventure or pickleball match? Painful mistake!!! A friend of mine (we’ll call her Sarah to protect the unsupported) came back from a romantic getaway to Mexico with her boyfriend and immediately called me. Not to gush about the sunsets, the margaritas, or the dreamy beach walks—but to confess her massive packing mistake. Sarah had packed push-up bras for “nice vacation vibes” and ONE comfy pullover sports bra for lounging. She figured she was set. She figured wrong. Push-Up Perils & Pullover Problems The first disaster? Pickleball. Sarah and her boyfriend had a fun little couples competition planned at the resort courts, but what she didn’t plan for was her push-up bra trying to escape the match. “Brigitte, I swear my boobs were moving more than the ball,” she told me. “Every time I jumped or reached, I had to stop and fix them. It was NOT cute.” She finished the game—barely—but her boyfriend won, mostly because she was too busy readjusting. 🫣🎾 Then came the horseback riding excursion. 🐎 Sarah imagined herself riding along the beach, wind in her hair, looking like a movie star. Instead, she was bouncing uncontrollably, holding onto the saddle with one hand and her chest with the other. The pullover sports bra she thought would be comfy? Useless. Zero support. And the humidity made it cling to her skin like a wet swimsuit. By the end of the ride, she wasn’t feeling romantic—she was chafed, sweaty, and swearing she’d never leave the country without a good sports bra again. 😅🌴

True North, Fully Lifted—Not a Snowball’s Chance in Hell Our Girls Are Going South

By Brigitte Lessard • January 20, 2025

Hey there, my lovely fellow Canadian women! Let me just start with a little disclaimer—there isn’t a snowball’s chance in hell (or a polar vortex) that I’ll ever go full Donald Trump and switch teams to the south. Nope, I’m proudly Canadian through and through, and my e-commerce business, sportsbras.ca, is all about YOU—the amazing, resilient, and supportive women of this great country. I know e-commerce sounds all techy and modern, but let me tell you—I’m bringing some good old-fashioned Canadian service to the game. If you’re in Calgary, don’t be surprised if you see me rocking up to your doorstep with your bra in hand, just like the milkman of days gone by (except with better support and zero chance of spoiling). Yes, your bra delivery might come with a big smile and maybe even a witty quip or two. Why? Because I believe every woman deserves the perfect fit and a bit of joy with her day! And let’s not forget—I bring laughter to the business too, just like my comedy trio Women Wit & Wisdom comedy show . After all, a good laugh is just as uplifting as a great bra! Why Canadian Women Are My Jam From the Maritimes to the Rockies, I’m here for you, ladies. Whether you’re horseback riding in Alberta, running along the shores of Nova Scotia, or power walking your way through a snowy morning in Montreal, I’ve got your back (and front). Supporting Canadian women isn’t just my business; it’s my mission. When you shop at sportsbras.ca, you’re supporting a local business that’s just as proud to call Canada home as you are.