CHAFING by: Allison Hay

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Introducing SPORTSBRAS.CA Ambassador ALLISON HAY, Investment Advisors and Certified Retirement Specialists at TD Wealth. Allison is training for a 50KM run (yes FIFTY kilometers!) this year, and she will be sharing some of her thoughts and experiences along the way. Welcome to the team Allison!

As a young girl, I loved to run. I would don my Adidas track suit and Puma runners and head for paths unknown. It was freedom, it was exhilarating. It was effortless. As I got older, I still ran, but less often, but that was okay, I was in my twenties, I could always run when I wanted. It didn’t matter that I smoked, ate poorly, kept long hours, the ability to run could be called up at any time. It was effortless. That is, until, one day, when it wasn’t. One day, I went for a run, expecting the same feeling of freedom, only to find myself clutching a light pole a block from my house, coughing up a lung and wondering when my rear end had slid down to my knees. A day of reckoning, and the day that I started running again for real. So, how do you start running? Left, right, left, right, repeat.

I am a big busted woman, and quite frankly, I already had my butt dragging behind me, I didn’t want to be tripping on my chest in front of me. So, I bought a sports bra. At a running store. A good one. Ok. I tried wearing one. I bounced. Two. Bounce. Three. Bounce. Four. Yup, Four. And I ran, still bounced, but I couldn’t fit five. As I ran, I renewed my love for the activity. I ran longer, felt better, wanted to run more. I rediscovered my stamina, endurance, the joy in running, I discovered breathing. I also discovered chafing. Runners are an odd bunch. Especially those of us who were not exactly born to run, but love it, and are determined to run further, stronger, faster, even though we are bleeding, blistering, chafing. When you run longer distances, you will find that most of your body is either strapped down, or it’s covered in Vaseline. Truly, a glamorous sport.

When you are wearing 4 sports bras at a time, you will chafe, oh, will you chafe. You will chafe under your arms where the seams rub you raw, you will develop a gorilla like arm stance as you run, because you will not stop , but you can’t put your arms down either – too painful. By this point, my sister was also part of my running world, and together, we discovered all sorts of weird places that can hurt as a result of ill fitting adventurous running clothes. When you are silly enough to wear the wrong equipment, your body will tell you in bold print, all caps, no doubt about it. I have peeled off my four running bras to discover bleeding raw skin across my ribs from the friction, nipples that bleed and are so painful (Vaseline is your friend) not to mention, so very ugly. Oh, and then, you will find yourself comparing wounds with other runners. Really! I once developed a blister on my belly, the cause was the clasp of a fanny pack on exposed skin. I knew a woman who had big red welts on her ankles from the plastic covering on her shoe laces. They were too long, and each time she stepped, the plastic slapped her ankles. Over a couple of hours, very painful welts. Sooo sexy. So, you can picture the sight of me running, arms in gorilla position, bleeding from the chest, which is not only bleeding, and blistered, but still bouncing in spite of the four bras I am wearing, covered in Vaseline, not to mention the natural “glow” that comes from exertion. Is it any wonder that we did not buy the finish line photos?

But, we were running, and bouncing. And then, a miracle. The ENELL SPORT bra.

My sister saw the ENELL on TV, and there was only one place in town to get it. So off we went to Sportsbras.ca to see Brigitte, and that was it. We were fitted, I remember I was a size one at the time. Brigitte got us fitted and kitted out. We stood there, a little nervous, wearing only one bra. Could it be true? We jumped. My chest didn’t. Jump, jump, jump. Nothing. No bounce. Hallelujah.

That was about ten years ago. We only run in the ENELL, which is a size 0 for me now. To be clear, ONE ENELL. One. Six marathons later, countless training runs and still sitting up where they should be. I am about to start training for a 50k race in May. The ENELL is a very important piece of my training equipment. As important as my shoes. I don’t have the war wounds to lend to the conversation anymore, but when I spot a woman bouncing, bleeding down the path, arms out at her sides, I have been known to chase her down and flash my ENELL and offer Vaseline. It’s the least I can do.

Hey, you wouldn’t run in high heels, why would you run in lingerie? Right. So now, 14 years after clutching that pole, I can honestly say, that running is once again; freedom, exhilarating, and yup, effortless.

Left, right, left, right, repeat.




eBra Fitting Quiz
By Brigitte Lessard February 13, 2025
Galentine’s Day: Cheers to Your Boobs & Besties! It’s Galentine’s Day, and whether you’ve already had brunch or you’re counting down to happy hour, there’s still plenty of time to celebrate the incredible women in your life. Today is all about raising a mimosa (or a coffee, or whatever’s in that tumbler at your desk—we won’t judge) to the ride-or-dies who have been there through bad dates, questionable haircuts, and the sheer tragedy of a snapped bra strap in public. How to Celebrate Your Besties Right Now Your best friends are the ones who hype you up, pick you up, and call you out when necessary (like when you text your ex… again). They are your therapists, your karaoke partners, your late-night snack enablers, and the ones who remind you that you deserve the best—whether that’s love, success, or a well-fitted sports bra. So take a moment today to show them some love. Send them a message filled with inside jokes. Drop off a coffee to their office. Venmo them $5 for a treat. If you’ve got plans later, go big: bring flowers, make a toast, and remind them they are a gift to this world. And if you’re apart, plan a Galentine’s movie night for the weekend—complete with snacks, cocktails, and an over-the-top rom-com lineup. Friendship: The Love That Lasts We often put so much weight on romantic love, chasing butterflies and grand gestures, but let’s be real—our friendships are the true love stories. How many times have we cried over a breakup, only to be scooped up by the very friends who knew it wouldn’t last? While romance may come and go, friendships are the steady, unwavering presence in our lives, sticking with us through every high, low, and “what was I thinking?” moment. So today, let’s celebrate the relationships that truly stand the test of time—the ones built on laughter, loyalty, and a deep, unconditional love that no candlelit dinner could ever replace. Galentine’s Day: A Toast to Support 
By Brigitte Lessard February 4, 2025
Ever gone on a trip and realized you packed the wrong bras for that horseback riding adventure or pickleball match? Painful mistake!!! A friend of mine (we’ll call her Sarah to protect the unsupported) came back from a romantic getaway to Mexico with her boyfriend and immediately called me. Not to gush about the sunsets, the margaritas, or the dreamy beach walks—but to confess her massive packing mistake. Sarah had packed push-up bras for “nice vacation vibes” and ONE comfy pullover sports bra for lounging. She figured she was set. She figured wrong. Push-Up Perils & Pullover Problems The first disaster? Pickleball. Sarah and her boyfriend had a fun little couples competition planned at the resort courts, but what she didn’t plan for was her push-up bra trying to escape the match. “Brigitte, I swear my boobs were moving more than the ball,” she told me. “Every time I jumped or reached, I had to stop and fix them. It was NOT cute.” She finished the game—barely—but her boyfriend won, mostly because she was too busy readjusting. 🫣🎾 Then came the horseback riding excursion. 🐎 Sarah imagined herself riding along the beach, wind in her hair, looking like a movie star. Instead, she was bouncing uncontrollably, holding onto the saddle with one hand and her chest with the other. The pullover sports bra she thought would be comfy? Useless. Zero support. And the humidity made it cling to her skin like a wet swimsuit. By the end of the ride, she wasn’t feeling romantic—she was chafed, sweaty, and swearing she’d never leave the country without a good sports bra again. 😅🌴
By Brigitte Lessard January 20, 2025
Hey there, my lovely fellow Canadian women! Let me just start with a little disclaimer—there isn’t a snowball’s chance in hell (or a polar vortex) that I’ll ever go full Donald Trump and switch teams to the south. Nope, I’m proudly Canadian through and through, and my e-commerce business, sportsbras.ca, is all about YOU—the amazing, resilient, and supportive women of this great country. I know e-commerce sounds all techy and modern, but let me tell you—I’m bringing some good old-fashioned Canadian service to the game. If you’re in Calgary, don’t be surprised if you see me rocking up to your doorstep with your bra in hand, just like the milkman of days gone by (except with better support and zero chance of spoiling). Yes, your bra delivery might come with a big smile and maybe even a witty quip or two. Why? Because I believe every woman deserves the perfect fit and a bit of joy with her day! And let’s not forget—I bring laughter to the business too, just like my comedy trio Women Wit & Wisdom comedy show . After all, a good laugh is just as uplifting as a great bra! Why Canadian Women Are My Jam From the Maritimes to the Rockies, I’m here for you, ladies. Whether you’re horseback riding in Alberta, running along the shores of Nova Scotia, or power walking your way through a snowy morning in Montreal, I’ve got your back (and front). Supporting Canadian women isn’t just my business; it’s my mission. When you shop at sportsbras.ca, you’re supporting a local business that’s just as proud to call Canada home as you are.
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