CHAFING by: Allison Hay

Share

Share the Wizard Of Braz Blog

Introducing SPORTSBRAS.CA Ambassador ALLISON HAY, Investment Advisors and Certified Retirement Specialists at TD Wealth. Allison is training for a 50KM run (yes FIFTY kilometers!) this year, and she will be sharing some of her thoughts and experiences along the way. Welcome to the team Allison!

As a young girl, I loved to run. I would don my Adidas track suit and Puma runners and head for paths unknown. It was freedom, it was exhilarating. It was effortless. As I got older, I still ran, but less often, but that was okay, I was in my twenties, I could always run when I wanted. It didn’t matter that I smoked, ate poorly, kept long hours, the ability to run could be called up at any time. It was effortless. That is, until, one day, when it wasn’t. One day, I went for a run, expecting the same feeling of freedom, only to find myself clutching a light pole a block from my house, coughing up a lung and wondering when my rear end had slid down to my knees. A day of reckoning, and the day that I started running again for real. So, how do you start running? Left, right, left, right, repeat.

I am a big busted woman, and quite frankly, I already had my butt dragging behind me, I didn’t want to be tripping on my chest in front of me. So, I bought a sports bra. At a running store. A good one. Ok. I tried wearing one. I bounced. Two. Bounce. Three. Bounce. Four. Yup, Four. And I ran, still bounced, but I couldn’t fit five. As I ran, I renewed my love for the activity. I ran longer, felt better, wanted to run more. I rediscovered my stamina, endurance, the joy in running, I discovered breathing. I also discovered chafing. Runners are an odd bunch. Especially those of us who were not exactly born to run, but love it, and are determined to run further, stronger, faster, even though we are bleeding, blistering, chafing. When you run longer distances, you will find that most of your body is either strapped down, or it’s covered in Vaseline. Truly, a glamorous sport.

When you are wearing 4 sports bras at a time, you will chafe, oh, will you chafe. You will chafe under your arms where the seams rub you raw, you will develop a gorilla like arm stance as you run, because you will not stop , but you can’t put your arms down either – too painful. By this point, my sister was also part of my running world, and together, we discovered all sorts of weird places that can hurt as a result of ill fitting adventurous running clothes. When you are silly enough to wear the wrong equipment, your body will tell you in bold print, all caps, no doubt about it. I have peeled off my four running bras to discover bleeding raw skin across my ribs from the friction, nipples that bleed and are so painful (Vaseline is your friend) not to mention, so very ugly. Oh, and then, you will find yourself comparing wounds with other runners. Really! I once developed a blister on my belly, the cause was the clasp of a fanny pack on exposed skin. I knew a woman who had big red welts on her ankles from the plastic covering on her shoe laces. They were too long, and each time she stepped, the plastic slapped her ankles. Over a couple of hours, very painful welts. Sooo sexy. So, you can picture the sight of me running, arms in gorilla position, bleeding from the chest, which is not only bleeding, and blistered, but still bouncing in spite of the four bras I am wearing, covered in Vaseline, not to mention the natural “glow” that comes from exertion. Is it any wonder that we did not buy the finish line photos?

But, we were running, and bouncing. And then, a miracle. The ENELL SPORT bra.

My sister saw the ENELL on TV, and there was only one place in town to get it. So off we went to Sportsbras.ca to see Brigitte, and that was it. We were fitted, I remember I was a size one at the time. Brigitte got us fitted and kitted out. We stood there, a little nervous, wearing only one bra. Could it be true? We jumped. My chest didn’t. Jump, jump, jump. Nothing. No bounce. Hallelujah.

That was about ten years ago. We only run in the ENELL, which is a size 0 for me now. To be clear, ONE ENELL. One. Six marathons later, countless training runs and still sitting up where they should be. I am about to start training for a 50k race in May. The ENELL is a very important piece of my training equipment. As important as my shoes. I don’t have the war wounds to lend to the conversation anymore, but when I spot a woman bouncing, bleeding down the path, arms out at her sides, I have been known to chase her down and flash my ENELL and offer Vaseline. It’s the least I can do.

Hey, you wouldn’t run in high heels, why would you run in lingerie? Right. So now, 14 years after clutching that pole, I can honestly say, that running is once again; freedom, exhilarating, and yup, effortless.

Left, right, left, right, repeat.




eBra Fitting Quiz
By Brigitte Lessard June 30, 2025
🇨🇦 Why I Love Canadian Women. Let’s get one thing straight… I don’t sell bras to the world. I sell bras to Canadian women. Why? Because we’re a different breed entirely — and I mean that in the best, most maple-syrup-fuelled, strong-soft, snow-shovelling, world-conquering kind of way. And I know this because I’ve seen it — I didn’t just create sportsbras.ca , I also created Women Talk, where I’ve heard the most raw, honest, powerful stories from women coast to coast. From tiny towns to big cities, I’ve seen what Canadian women are made of… and let me tell you — we are SO much stronger, softer, grittier, and more powerful than we even realize. Canadian Women: The Strong, Soft North We are the Strong, Soft North — soft when it comes to kindness, compassion, and probably our addiction to Tim Hortons… but strong in every way that counts. We’ll bake you muffins, lend you a snow scraper, cheer you on at your kid’s soccer game… but underestimate us? Big mistake. Huge. We’ve got grit in our veins, strength in our backs, and more power in our thighs than a herd of moose in mating season. We lift each other up, we lift our communities, and yes — we expect our bras to lift us too.😄 And that’s where I come in. Supporting Canadian Women — It’s All I Do 🇨🇦 At sportsbras.ca , I’ve spent 25 years doing one thing: holding up the incredible women of this country — literally and figuratively. Whether you’re crushing it on the pickleball court, running after your toddler, hiking the Rockies, or just trying to get through Monday without a wardrobe malfunction, I’ve got you. I only sell to Canadian women — because I believe in keeping the bounce low and the standards high, right here at home. Why Canadian Women Are My Favourite People on Earth Let’s be honest — we live in the land of unpredictable weather, wild landscapes, and wilder families. We apologize too much, say "eh" without realizing it, and somehow survive winters that would make polar bears reconsider their life choices. But through it all, we stay funny, fierce, and freakishly friendly. We are tough as ice, warm as a campfire, polite as heck, and powerful beyond what even WE sometimes realize. We run companies, communities, households, trails, marathons, and our mouths when needed — all while showing up with kindness, humour, and that classic Canadian humility.
By Brigitte Lessard June 12, 2025
Bonjour boob lovers! It’s your favorite lift-loving globetrotter, Brigitte, fresh off a fabulous Paris escape with my two teenage daughters — and drumroll, please… we did it with carry-ons only. 😱 No checked bags. No baggage claim brawls. No 60-lb rolling suitcases slamming into cobblestones. Just three fierce femmes, three compact carry-ons, and a week of pure magic. Honestly? I deserve a croissant-shaped medal. 🥐✨
By Brigitte Lessard March 4, 2025
👋 Picture this: You’re standing in front of your underwear drawer, clutching your favourite ENELL SPORTS bra like it’s a Timmy’s double-double on a Monday morning — pure survival gear. ☕️ Now, imagine a world where that bra couldn’t make it across the border thanks to tariffs, boycotts , and enough political nonsense to make even your most underwired bra feel comfortable. Welcome to the Cross-Border Bra Crisis , my friends — a story of boobs, borders, and bureaucratic buffoonery. Tariffs, Boycotts & Boobageddon Turns out, when countries start slapping tariffs on each other like a couple of drunk uncles at a wedding, it’s not just the big corporations that feel it. It’s devastating for small businesses — like ENELL and SPORTSBRA.CA — and you know who’s going to pay the real price? 👉 Our boobs. No ENELL SPORTS bras crossing the border means Canadian girls will be bouncing their way through horseback riding lessons, fitness classes, and Zumba sessions like a couple of caffeinated beavers . 🇨🇦 Without ENELL’s legendary lockdown, it’s only a matter of time before we’re forced to consider… drastic measures — like sewing together a couple of hockey jockstraps. 🏒 That’s right — the closest thing to high-impact support made in Canada is a jockstrap. Can you imagine tucking the twins into something designed to protect an entirely different set of equipment? 😳
Show More