Is it time for a Sports Bra Funeral?!
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How long should my sports bra last?
I get asked all the time: “how long should my sports bra last?” Difficult question to answer – there are so many factors involved! But typically my answer is: YOUR BRA SHOULD NOT HAVE A BIRTHDAY!
Like your best friend, many factors will affect the life of your bra. Here are a few:
- How do you wash your bra?
If you hand wash your sports bra, it will last a lot longer – but who has time for that! A customer came up with a great solution; wear your sport bra in the shower; voila 2 birds with one stone! And how often do you wash it? I confess…since I workout in my basement, BY MYSELF, I keep wearing mine until IT SMELLS! I just hang it to dry after every workout! One of my ENELL’s is 10 years old… I do own MANY sports bras and I own a front load washer! (…I am considering the shower thing!) - How many bras do you own?
Some of my customers own ONE. That’s it; ONE sports bra! Who can live with only ONE??!! If you can rotate your bras and give ‘her’ time to recuperate from ‘her’ work out, ‘she’ will definitely live a longer life! - Are you a twirler?
What’s a twirler you ask??? You know, those of you that haven’t practice yoga and can’t do up you bra at the back…you have to hook it up at the front and TWIRL it around pulling and stretching everything on the bra. YOUR bra will die of abuse much sooner! - Is it cheap?
Did you buy a $20 sports bra? Then you deserve a premature bra death! You get what you pay for! And if you are larger than a B cup and bought a cheap bra, you need therapy! - Your cup size
Sorry ladies, but if your “girls” are heavier, they will make your sports bras work harder! The heavier the ‘load’, the shorter the life! So make sure you get a good quality sports bra! She will give you better support and will have a much longer life span.
When is it time for a sports bra FUNERAL?
- Do you have safety pins keeping it together? Don’t laugh I’ve seen it more than once!
- Does it have holes or rips? Maybe OK if you’re into S&M?
- Is it discoloured? Remember mom’s advice about clean underwear?
- Does it cause chafing? If your bra used to be comfy, but now makes you look like you have a flesh-eating disease after a run…
- Are you bouncing more?
- Is it riding up?
- Is the elastic not stretchy anymore?
- Are you on the tightest hook and it still feels loose?
- Has your weight changed? Sure it’s just temporary, but if the bra is hanging on you or you have one (or two) muffin tops…
If you have any or ALL of these – it’s time to host…. A SPORTS BRA FUNERAL!!
Galentine’s Day: Cheers to Your Boobs & Besties! It’s Galentine’s Day, and whether you’ve already had brunch or you’re counting down to happy hour, there’s still plenty of time to celebrate the incredible women in your life. Today is all about raising a mimosa (or a coffee, or whatever’s in that tumbler at your desk—we won’t judge) to the ride-or-dies who have been there through bad dates, questionable haircuts, and the sheer tragedy of a snapped bra strap in public. How to Celebrate Your Besties Right Now Your best friends are the ones who hype you up, pick you up, and call you out when necessary (like when you text your ex… again). They are your therapists, your karaoke partners, your late-night snack enablers, and the ones who remind you that you deserve the best—whether that’s love, success, or a well-fitted sports bra. So take a moment today to show them some love. Send them a message filled with inside jokes. Drop off a coffee to their office. Venmo them $5 for a treat. If you’ve got plans later, go big: bring flowers, make a toast, and remind them they are a gift to this world. And if you’re apart, plan a Galentine’s movie night for the weekend—complete with snacks, cocktails, and an over-the-top rom-com lineup. Friendship: The Love That Lasts We often put so much weight on romantic love, chasing butterflies and grand gestures, but let’s be real—our friendships are the true love stories. How many times have we cried over a breakup, only to be scooped up by the very friends who knew it wouldn’t last? While romance may come and go, friendships are the steady, unwavering presence in our lives, sticking with us through every high, low, and “what was I thinking?” moment. So today, let’s celebrate the relationships that truly stand the test of time—the ones built on laughter, loyalty, and a deep, unconditional love that no candlelit dinner could ever replace. Galentine’s Day: A Toast to Support
Ever gone on a trip and realized you packed the wrong bras for that horseback riding adventure or pickleball match? Painful mistake!!! A friend of mine (we’ll call her Sarah to protect the unsupported) came back from a romantic getaway to Mexico with her boyfriend and immediately called me. Not to gush about the sunsets, the margaritas, or the dreamy beach walks—but to confess her massive packing mistake. Sarah had packed push-up bras for “nice vacation vibes” and ONE comfy pullover sports bra for lounging. She figured she was set. She figured wrong. Push-Up Perils & Pullover Problems The first disaster? Pickleball. Sarah and her boyfriend had a fun little couples competition planned at the resort courts, but what she didn’t plan for was her push-up bra trying to escape the match. “Brigitte, I swear my boobs were moving more than the ball,” she told me. “Every time I jumped or reached, I had to stop and fix them. It was NOT cute.” She finished the game—barely—but her boyfriend won, mostly because she was too busy readjusting. 🫣🎾 Then came the horseback riding excursion. 🐎 Sarah imagined herself riding along the beach, wind in her hair, looking like a movie star. Instead, she was bouncing uncontrollably, holding onto the saddle with one hand and her chest with the other. The pullover sports bra she thought would be comfy? Useless. Zero support. And the humidity made it cling to her skin like a wet swimsuit. By the end of the ride, she wasn’t feeling romantic—she was chafed, sweaty, and swearing she’d never leave the country without a good sports bra again. 😅🌴
Hey there, my lovely fellow Canadian women! Let me just start with a little disclaimer—there isn’t a snowball’s chance in hell (or a polar vortex) that I’ll ever go full Donald Trump and switch teams to the south. Nope, I’m proudly Canadian through and through, and my e-commerce business, sportsbras.ca, is all about YOU—the amazing, resilient, and supportive women of this great country. I know e-commerce sounds all techy and modern, but let me tell you—I’m bringing some good old-fashioned Canadian service to the game. If you’re in Calgary, don’t be surprised if you see me rocking up to your doorstep with your bra in hand, just like the milkman of days gone by (except with better support and zero chance of spoiling). Yes, your bra delivery might come with a big smile and maybe even a witty quip or two. Why? Because I believe every woman deserves the perfect fit and a bit of joy with her day! And let’s not forget—I bring laughter to the business too, just like my comedy trio Women Wit & Wisdom comedy show . After all, a good laugh is just as uplifting as a great bra! Why Canadian Women Are My Jam From the Maritimes to the Rockies, I’m here for you, ladies. Whether you’re horseback riding in Alberta, running along the shores of Nova Scotia, or power walking your way through a snowy morning in Montreal, I’ve got your back (and front). Supporting Canadian women isn’t just my business; it’s my mission. When you shop at sportsbras.ca, you’re supporting a local business that’s just as proud to call Canada home as you are.
