NAFTA- North American Free Ta-Tas Agreement

 I just got back from Montana, where Renelle and I made history by launching NAFTA—North American Free Ta-Tas Agreement. Free movement, zero sagging, and all the support we deserve! πŸ‡¨πŸ‡¦πŸ‡ΊπŸ‡Έ The "Boob Trade Deal" is officially in place, and let’s just say, it’s tighter than anything coming from Washington or Ottawa.


There’s even buzz that Renelle and I should run for office. I mean, if we can tackle saggy boobs, we can definitely handle sagging leadership. Trump? Trudeau? Time to lift and separate, boys! We’re bringing a whole new level of support where it’s desperately needed.


Now, let’s talk about the real star here: ENELL. Renelle created this game-changing bra back in 1993 because she was fed up with sports bras that didn’t cut it. Whether it was for running, lifting, or just keeping it together during a busy day, there wasn’t a single bra out there that offered the level of support she needed for her fuller bust—so she created one herself! And let me tell you, this isn’t just any bra; it’s a full-on boob fortress. With a front-closure design, wide straps, and a compression fit, ENELL locks everything in place, no matter what activity you’re doing. No bounce, no sagging, just pure comfort and rock-solid support.


Don’t just take my word for it—Oprah herself is a fan! ENELL was featured on Oprah’s Favorite Things list and even got a spotlight in O, The Oprah Magazine. Oprah praised it for doing what no other bra seemed capable of: giving women with fuller figures the support they’d been craving. When Oprah calls it a miracle, you know it’s a game changer. It became the go-to bra for athletes, fitness enthusiasts, and any woman who wanted to move without the distraction of discomfort.


ENELL isn’t just my favorite sports bra—it’s a true staple in my life, both on and off the court. For over 20 years, I’ve been proudly selling it at sportsbras.ca, and I can confidently say that nothing else compares. What makes ENELL so special isn’t just the superior design or the incredible no-bounce support; it’s the fact that this bra is life-changing for so many women. I’ve seen firsthand how women’s lives are transformed when they finally find a bra that fits them perfectly and provides the support they’ve been craving.


I can’t count how many times women have come to me in tears after trying ENELL, overwhelmed with relief that they can finally move, exercise, and live their active lives without the pain, discomfort, or insecurity they once felt. For many, it’s not just about physical comfort—it’s about reclaiming their confidence and freedom. Whether it’s high-impact sports, long hikes, or just day-to-day activities, ENELL gives them the stability and peace of mind they’ve been searching for.


It’s not just about the functional support, though; there’s something deeply emotional about finding a bra that finally works after years of struggling with ones that don’t. ENELL’s unique design doesn’t just support your body—it lifts your spirit. I’ve heard stories of women who, after years of avoiding activities they loved, finally felt free to rejoin the gym, hit the tennis courts, or ride their horse without a second thought. This bra has the power to transform not just how you move, but how you feel about yourself. It’s why I love selling ENELL, and why I’ll continue to do so with pride for many more years to come.

So, while Renelle and I may have been busy creating the ultimate "Boob Trade Deal" over the weekend, let’s not forget that ENELL has been lifting women up (literally!) for decades. When it comes to ENELL, the support is real, the revolution is here, and sagging is officially a thing of the past.


#BoobTradeDeal #NoMoreSaggingLeadership #OprahApproved


Need the best bra for your bust? Head over to our e-Fitting Quiz

At sportsbras.ca, we give you less bounce for your buck—whether you're an A-cup or an H-cup, we've got your back (and your front)!

YES, Keep Me Posted!

Your Canadian Sports Bra Guru


Brigitte Lessard


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Did You Know That World War Help Popularize the Bra? Women at War Remembrance Day
By Brigitte Lessard November 11, 2024
How World Wars Revolutionized Women’s Lives: From Corsets to Bras and the Rise of Sliced Bread In this insightful Remembrance Day post, we explore how World Wars I and II led to unexpected changes in women’s everyday lives, even influencing essentials like bras and sliced bread. During WWI, the U.S. War Industries Board urged women to abandon steel-reinforced corsets to conserve metal, freeing up enough to build two battleships! This shift introduced bras as a lightweight, liberating alternative. Meanwhile, Canadian “Bluebirds”—military nurses—found bras practical and empowering, as they served on the front lines in grueling conditions. After the war, pre-sliced bread became a game-changer in kitchens everywhere, until WWII rationing briefly banned it. These everyday innovations symbolized a new era of freedom, efficiency, and resilience for women. As we honor those who sacrificed for our freedoms, this post reflects on how world wars shaped modern conveniences, empowering women with newfound independence.
By Brigitte Lessard October 29, 2024
Alright, confession time: the thought of going braless? 😱 Downright spooky for us well-endowed ladies. It’s like one of those classic Halloween fears – spiders πŸ•·οΈ, haunted houses, or running out of chocolate. But, turns out, there’s a little magic in ditching the bra for a night – and some unexpected treats 🍬 to go along with the trick. Going braless may sound like a breeze for some, but if you’re packing a little extra up top, it can feel like you’re unleashing two wild ghosts πŸ‘»πŸ‘» under that sweater. And while I'm not here to claim it's a fear-free experience (especially when stairs get involved πŸ‘€), I recently came across a book called Dressed to Kill πŸ“š that had me rethinking the entire support system, so to speak. In this book, authors Sydney Ross Singer and Soma Grismaijer reveal some eerie facts πŸ‘€: wearing bras too often could affect our breast health due to restricted lymphatic drainage. This isn’t to say bras are the enemy, but it does add a little intrigue to the whole “take a breather” idea.
By Brigitte Lessard October 1, 2024
Alright, let’s cut to the chase: your boobs need support , and not just the emotional kind. Whether you’re doing yoga, CrossFit, or the kind of cardio that’s mostly running late for brunch, your girls deserve the best. So let's break down the three types of sports bras out there and figure out which one’s your perfect boob buddy. Ready? Let’s bounce... or rather, not bounce.
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