NAFTA- North American Free Ta-Tas Agreement

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 I just got back from Montana, where Renelle and I made history by launching NAFTA—North American Free Ta-Tas Agreement. Free movement, zero sagging, and all the support we deserve! 🇨🇦🇺🇸 The "Boob Trade Deal" is officially in place, and let’s just say, it’s tighter than anything coming from Washington or Ottawa.


There’s even buzz that Renelle and I should run for office. I mean, if we can tackle saggy boobs, we can definitely handle sagging leadership. Trump? Trudeau? Time to lift and separate, boys! We’re bringing a whole new level of support where it’s desperately needed.


Now, let’s talk about the real star here: ENELL. Renelle created this game-changing bra back in 1993 because she was fed up with sports bras that didn’t cut it. Whether it was for running, lifting, or just keeping it together during a busy day, there wasn’t a single bra out there that offered the level of support she needed for her fuller bust—so she created one herself! And let me tell you, this isn’t just any bra; it’s a full-on boob fortress. With a front-closure design, wide straps, and a compression fit, ENELL locks everything in place, no matter what activity you’re doing. No bounce, no sagging, just pure comfort and rock-solid support.


Don’t just take my word for it—Oprah herself is a fan! ENELL was featured on Oprah’s Favorite Things list and even got a spotlight in O, The Oprah Magazine. Oprah praised it for doing what no other bra seemed capable of: giving women with fuller figures the support they’d been craving. When Oprah calls it a miracle, you know it’s a game changer. It became the go-to bra for athletes, fitness enthusiasts, and any woman who wanted to move without the distraction of discomfort.


ENELL isn’t just my favorite sports bra—it’s a true staple in my life, both on and off the court. For over 20 years, I’ve been proudly selling it at sportsbras.ca, and I can confidently say that nothing else compares. What makes ENELL so special isn’t just the superior design or the incredible no-bounce support; it’s the fact that this bra is life-changing for so many women. I’ve seen firsthand how women’s lives are transformed when they finally find a bra that fits them perfectly and provides the support they’ve been craving.


I can’t count how many times women have come to me in tears after trying ENELL, overwhelmed with relief that they can finally move, exercise, and live their active lives without the pain, discomfort, or insecurity they once felt. For many, it’s not just about physical comfort—it’s about reclaiming their confidence and freedom. Whether it’s high-impact sports, long hikes, or just day-to-day activities, ENELL gives them the stability and peace of mind they’ve been searching for.


It’s not just about the functional support, though; there’s something deeply emotional about finding a bra that finally works after years of struggling with ones that don’t. ENELL’s unique design doesn’t just support your body—it lifts your spirit. I’ve heard stories of women who, after years of avoiding activities they loved, finally felt free to rejoin the gym, hit the tennis courts, or ride their horse without a second thought. This bra has the power to transform not just how you move, but how you feel about yourself. It’s why I love selling ENELL, and why I’ll continue to do so with pride for many more years to come.

So, while Renelle and I may have been busy creating the ultimate "Boob Trade Deal" over the weekend, let’s not forget that ENELL has been lifting women up (literally!) for decades. When it comes to ENELL, the support is real, the revolution is here, and sagging is officially a thing of the past.


#BoobTradeDeal #NoMoreSaggingLeadership #OprahApproved


Need the best bra for your bust? Head over to our e-Fitting Quiz

At sportsbras.ca, we give you less bounce for your buck—whether you're an A-cup or an H-cup, we've got your back (and your front)!

YES, Keep Me Posted!

Your Canadian Sports Bra Guru


Brigitte Lessard


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By Brigitte Lessard February 13, 2025
Galentine’s Day: Cheers to Your Boobs & Besties! It’s Galentine’s Day, and whether you’ve already had brunch or you’re counting down to happy hour, there’s still plenty of time to celebrate the incredible women in your life. Today is all about raising a mimosa (or a coffee, or whatever’s in that tumbler at your desk—we won’t judge) to the ride-or-dies who have been there through bad dates, questionable haircuts, and the sheer tragedy of a snapped bra strap in public. How to Celebrate Your Besties Right Now Your best friends are the ones who hype you up, pick you up, and call you out when necessary (like when you text your ex… again). They are your therapists, your karaoke partners, your late-night snack enablers, and the ones who remind you that you deserve the best—whether that’s love, success, or a well-fitted sports bra. So take a moment today to show them some love. Send them a message filled with inside jokes. Drop off a coffee to their office. Venmo them $5 for a treat. If you’ve got plans later, go big: bring flowers, make a toast, and remind them they are a gift to this world. And if you’re apart, plan a Galentine’s movie night for the weekend—complete with snacks, cocktails, and an over-the-top rom-com lineup. Friendship: The Love That Lasts We often put so much weight on romantic love, chasing butterflies and grand gestures, but let’s be real—our friendships are the true love stories. How many times have we cried over a breakup, only to be scooped up by the very friends who knew it wouldn’t last? While romance may come and go, friendships are the steady, unwavering presence in our lives, sticking with us through every high, low, and “what was I thinking?” moment. So today, let’s celebrate the relationships that truly stand the test of time—the ones built on laughter, loyalty, and a deep, unconditional love that no candlelit dinner could ever replace. Galentine’s Day: A Toast to Support 
By Brigitte Lessard February 4, 2025
Ever gone on a trip and realized you packed the wrong bras for that horseback riding adventure or pickleball match? Painful mistake!!! A friend of mine (we’ll call her Sarah to protect the unsupported) came back from a romantic getaway to Mexico with her boyfriend and immediately called me. Not to gush about the sunsets, the margaritas, or the dreamy beach walks—but to confess her massive packing mistake. Sarah had packed push-up bras for “nice vacation vibes” and ONE comfy pullover sports bra for lounging. She figured she was set. She figured wrong. Push-Up Perils & Pullover Problems The first disaster? Pickleball. Sarah and her boyfriend had a fun little couples competition planned at the resort courts, but what she didn’t plan for was her push-up bra trying to escape the match. “Brigitte, I swear my boobs were moving more than the ball,” she told me. “Every time I jumped or reached, I had to stop and fix them. It was NOT cute.” She finished the game—barely—but her boyfriend won, mostly because she was too busy readjusting. 🫣🎾 Then came the horseback riding excursion. 🐎 Sarah imagined herself riding along the beach, wind in her hair, looking like a movie star. Instead, she was bouncing uncontrollably, holding onto the saddle with one hand and her chest with the other. The pullover sports bra she thought would be comfy? Useless. Zero support. And the humidity made it cling to her skin like a wet swimsuit. By the end of the ride, she wasn’t feeling romantic—she was chafed, sweaty, and swearing she’d never leave the country without a good sports bra again. 😅🌴
By Brigitte Lessard January 20, 2025
Hey there, my lovely fellow Canadian women! Let me just start with a little disclaimer—there isn’t a snowball’s chance in hell (or a polar vortex) that I’ll ever go full Donald Trump and switch teams to the south. Nope, I’m proudly Canadian through and through, and my e-commerce business, sportsbras.ca, is all about YOU—the amazing, resilient, and supportive women of this great country. I know e-commerce sounds all techy and modern, but let me tell you—I’m bringing some good old-fashioned Canadian service to the game. If you’re in Calgary, don’t be surprised if you see me rocking up to your doorstep with your bra in hand, just like the milkman of days gone by (except with better support and zero chance of spoiling). Yes, your bra delivery might come with a big smile and maybe even a witty quip or two. Why? Because I believe every woman deserves the perfect fit and a bit of joy with her day! And let’s not forget—I bring laughter to the business too, just like my comedy trio Women Wit & Wisdom comedy show . After all, a good laugh is just as uplifting as a great bra! Why Canadian Women Are My Jam From the Maritimes to the Rockies, I’m here for you, ladies. Whether you’re horseback riding in Alberta, running along the shores of Nova Scotia, or power walking your way through a snowy morning in Montreal, I’ve got your back (and front). Supporting Canadian women isn’t just my business; it’s my mission. When you shop at sportsbras.ca, you’re supporting a local business that’s just as proud to call Canada home as you are.
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