Shopping For Sports Bras Is No Longer A Cardio Workout!

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Online shopping is a great way to buy your sports bras, Canada.

Online shopping is a great way to buy your sports bras, Canada.

From the first sports bra, patented in 1977, two jockstraps sewed together (yeap no kidding!) to today's hybrid sports bras, sports bras have come a long way. Not only on how they are made but also how we buy them.


In 1999 I realize how difficult it was for women to find proper fitting sports equipment. As a hockey player, I wasn't able to purchase women's hockey equipment in my city. Wanting to help my friend Olympic Gold Medalist Danielle Goyette, I created the first-ever women's sports store. After a few years, I decided to streamline the store to sell only sports bras. It was evident to me that Canadian women had a hard time finding proper fitting, supportive sports bras—especially those with larger cup sizes. 


We've changed how we deliver our services through the years, from a retail store to a boutique by appointment only to our BOOB MOBILE mobile store. But it became clear to me that online shopping was the way of the future. In 2005, I created www.sportsbras.ca. At that time, selling sports bras online seemed like a crazy idea out of Startrek! The belief was that women would never be comfortable buying bras online! But we stayed the course and kept building our website and developing ways to deliver better services online. 


In an era where online shopping is now becoming the preferred way to shop for many people, ww.sportsbras.ca is ready and able to support women online! When COVID19 hit in March 2020, we saw our sales go up 400%. With our e-fitting quiz, excellent customer service and flat shipping fees, we continue to support women right across Canada. Recently we've added live chat so we can answer your questions as quickly as possible. We feel confident that our customers can find and purchase the perfect fitting sports bra on our website.


I love to support women!


eBra Fitting Quiz

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